Our Evolution

GFTM was born from a collection of friends, wild souls who refused to believe the 9–5 grind was all life had to offer.

We were lucky to grow up surrounded by nature, movement, and freedom. But somewhere along the way, we lost that spark and felt disconnected to our true selves.

The city crept in. The hustle took over. Burnout became the norm.

Then we asked ourselves a question:

Is modern living starving our connection to the primal lifestyles we evolved for — and is that disconnect making us sick, stressed, and unhappy?

For millions of years, we explored barefoot, squatted by fires, worked in tribes, and thrived off simple, nutrient-rich foods like berries and nuts.
We moved. We played. We connected.

Our genetics evolved from nature, not technology.

After many nights under the stars around an open fire — and months of living more like our primal ancestors — the answer became clear:

More fruit. More sun. More movement. More connection. More energy. Better health, More happiness and... Less stress.

What’s good for the monkey… is good for you.

And that’s how Good For The Monkey was born — a brand for humans who want to live wild & well again.

We’re here to remind you that health isn’t just gym reps or green juice... It’s dancing in the jungle, swimming in the ocean, eating fruit with your hands, and laughing ’til your face hurts.

Because deep down, we’re all just monkeys — and it’s time to live like it. 🍌🌞